What's Stalling Contextual Targeting For DCO?
- John Douglas
Learn how you can utilize proven tactics from winning campaigns.
First-Party Data Primer: An Introduction to Improving Campaign Effectiveness
January 30, 2017
Are you using your most powerful resource to get the most out of your campaigns? Before you make another ad buy, make sure you maximize your ROI by putting your first-party data to work for you.
Advertising Fraud in Mobile Apps
December 13, 2016
Before you make another mobile ad buy, read this important new research report from Sizmek. Advertisers are wasting a lot of ad spend on fraudulent, illegal, unstable, or otherwise low quality apps, and following a few simple recommendations can help save you big bucks. This report will give you a clear understanding of the problem, what it means for advertisers, and what you can do to protect your buy and your brand.
Rich Media and Video Benchmarks H1 2016
November 16, 2016
How does your ad performance measure up? Our H1 2016 benchmarks are based on 21 unique formats, more than 2,500 unique unit size combinations, over 1.3 million individual ads, and hundreds of billions of impressions served via the Sizmek platform during the first half of 2016. In this report, you'll find up-to-date performance metrics by format, vertical, and more to help you assess and improve your digital ad performance.
How to Harness Trends Online Using Peer39’s Machine-Learning Technology
August 22, 2016
The Peer39 by Sizmek research team provides an in-depth look at fragmented consumer attention, different types of trends, and how to harness trends for your ad placement so you target the audiences that you want most.
The Science Behind Peer39’s New Viewability Targeting
July 13, 2016
Based on extensive research, Peer39 Viewability Targeting offers you new ways to optimize spend and decrease waste in your bid requests. If you want to know how, we’ve compiled a detailed account of the research behind the creation of this powerful new capability in Not all Impressions Are Equal: Investigations Into Pre-Bid Viewability Targeting.
Game-Changing Best Practices For Video Advertising
March 16, 2016
With a variety of formats to choose from, Sizmek’s comprehensive video solutions have been used to drive engagement, recall, and other key brand metrics for more than 11,000 video campaigns. As an industry pioneer with nearly 20 years of ad serving experience and a G2 Crowd leader in video advertising, Sizmek has put together these game-changing best practice recommendations to help you get the most out of your video campaigns.
beIN SPORTS Garners 25% More Ctr With Sizmek Dynamic Creative Multiscreen Campaign
December 16, 2015
beIN SPORTS is a global network of cable sports channels that caters primarily to soccer fans. The network wanted to maximize viewership for the Copa América South American soccer championships during June and July of 2015. beIN needed the campaign to break through online clutter and engage users when they were busy on mobile devices.
Sizmek Video Index 2015
November 09, 2015
Online video advertising has grown tremendously—more than 12 times the spending on it since 2012. BUT—the world of online video advertising has been challenging: You have had to cope with inventory quality, content intelligence, and much more. The Sizmek Video Index takes a close look at video strategies that marketers may not be using to their full potential, such as exploring new video formats, taking greater advantage of video intelligence, and finding ways to extend the life of video ads.
Sizmek Mobile Index 2015
November 09, 2015
How many billion rich media ads failed to serve onto mobile devices? What percentage of advertisers has above-average default rates? The Sizmek Mobile Index reveals answers to these questions and more, providing the industry with a meaningful overview of one of the most important segments of the business. Find out about the global mobile market, the growth in inventory, the changing brand landscape, and the performance of mobile ads when compared to their desktop/laptop counterparts.
Morrisons Nearly Doubles Brand Awareness With Sizmek Mobile in Just Three Weeks
November 02, 2015
Morrisons is one of the U.K.’s largest supermarket chains. The company wanted to build measurable awareness for its fresh produce offering, but it also wanted to ensure that its ads were relevant and shown only to users within immediate range of a Morrison’s store. Using Sizmek’s mobile geo-targeting capabilities, the team developed a campaign targeted only to users located within a 15-minute drive of one of Morrison’s 500+ stores in the U.K., ensuring audience relevance.
HTC Captures Outstanding Brand Awareness via Targeting and Social Strategy
October 22, 2015
A global designer and manufacturer of smartphones and tablet devices, HTC wanted to drive brand awareness in Turkey for its M9 smartphone – its first major campaign in that market. Working with Sizmek and OmnicomMediaGroup, the advertiser launched its awareness campaign by casting a wide net, with nearly 94 million impressions served, using a run-of-exchange campaign across a range of targeted content segments and various channels to gather performance information at a low cost.
Garnier for Men Achieves 6 Times Higher Engagement With VPAID Video Ads
October 16, 2015
Garnier for Men, part of international personal care leader L’Oreal Paris, wanted to raise awareness of its products online and engage users, while also driving sales through e-commerce. Their strategy was to bring an already popular broadcast TV ad featuring famous Thai actor Ananda Everinghm to the digital realm. The twist: Adding interactive elements to the digital video, a first in the Thai market for Garnier for Men.
Richards Group Cuts Waste and Boosts Mobile Performance
August 26, 2015
Richards Group cuts waste and boosts mobile performance with Sizmek HTML5. Default ads down by 75%, interaction increases to more than 14%.
Convert Your Online Audience to In-Store Shoppers
May 27, 2015
Drive customers to your brick-and-mortar stores with the power of Sizmek Open Ad Management. It has never been easier to incorporate offline shopping information into your rich media ads to drive in-store purchasing. Sizmek, in partnership with Retailigence, now offers easy access to comprehensive product and store inventory data. You can make your ads even more relevant and engaging by tapping into a database of more than 20 million products available at over 200,000 retail locations.
Fraud in Digital Advertising
June 05, 2014
Advertising fraud is typically done by creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers.
Preventing Wasted Delivery
June 24, 2014
Online ads have come a long way in the past couple decades and advertisers face more complexity than ever. Added to this is the challenge of ensuring an advertiser’s digital media investment isn't eroded by fraudulent, malicious, or unintended delivery of impressions – the primary currency of digital media.
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