AUSTIN, Texas, May 11, 2016 (GLOBE NEWSWIRE) -- Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced that clients can now access Peer39’s proprietary page-and app-level intelligence on StrikeAd, the mobile-first programmatic media solution for global brands and trading desks.
As the first to offer a Mobile DSP with contextual and app classification capabilities, and the first Mobile Only DSP for Peer39 (although app classification has been available since 2015), this integration ensures media buyers can deliver brand-safe, high quality placements for their programmatic mobile web and app ads, with greater relevance, reduced wastage and at a scale supported by processing over 100 billion ad requests daily.
Mobile ad spending is expected to reach $100 billion in 2016, and the rise in spending can make mobile ad fraud lucrative to bad actors. To combat this, StrikeAd is now pre-equipped with anti-fraud measures including a new offering for Uncertified Apps. Marketers who target away from this category will avoid serving ads into the approximately 10 percent of total apps that are not certified by the Google Play or Apple Stores, contributing to a high incidence of fraud.
“Audiences are shifting to mobile with increasing frequency, so we’re always looking for tools that will enable us to execute our mobile programmatic ad buys with heightened targeting capabilities and decreased waste,” said Marco Rigon, Global Head of Mobext, mobile agency of Havas Group. “Peer39 is a proven leader in contextual categorization, brand safety and fraud detection. Now that it is available through StrikeAd, marketers have yet another assurance that audiences are seeing relevant ads, and that those ads are being seen next to quality content.”
Peer39 ensures that marketers can efficiently purchase inventory across a deep taxonomy of vertical-specific categories, including industries such as travel, auto, apparel and retail. Peer39 also has one of the most robust app targeting solutions on the market, which organizes inventory by app category, age advisory rating, app popularity, user ratings, language and more, to ensure that brands are providing a high value exchange with consumers. When brands have a deeper understanding of context, from an individual user’s preferences to the environment where they consume information, it fuels more relevant experiences and the ability for advertisers to foster deeper relationships with important audiences.
“Consumers increasingly toggle between app and mobile web experiences, and StrikeAd’s clients want to be sure they can provide relevant, brand safe ad experiences within high-quality content that will engage consumers in both spheres,” said Mike Caprio, global VP and GM of programmatic at Sizmek. “We are excited to roll out the most robust pre-bid contextual data offering in the market for our clients with Peer39, and having StrikeAd become the first mobile-only DSP shows our commitment to improving targeting and safety for mobile 1st buyers.”
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
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