AUSTIN, Texas, Sept. 29, 2015 -- Sizmek (NASDAQ:SZMK), an Open Ad Management company for multiscreen campaigns, today announced that it has been selected by Amazon Media Group (AMG) to join its Trusted Creative Partner Program. Sizmek will participate in the invitation-only program to accelerate the delivery and execution of high quality advertising campaigns across Amazon properties.
The Amazon Trusted Creative Partner Program was created to empower partner agencies with the capabilities that help produce high quality and effective creative for display and mobile across Amazon.com, Amazon's mobile shopping app, Kindle, and Fire tablets. Amazon design leaders ensure that selected agencies remain up-to-date on Amazon's unique advertising capabilities and frequently updated native formats, so they may consistently deliver the most impactful and successful advertising across multiple platforms.
"Providing the highest quality advertising experience to consumers is in Sizmek's DNA," said Andrew Bloom, SVP Business Development of Sizmek. "We're thrilled to partner with Amazon, to continue to enhance the advertising experience we deliver using its platforms and ad formats."
Benefits of participating in the program include delivering a better user experience for consumers, creating more innovative advertising across Amazon's frequently evolving ad formats, and developing more effective advertising with a shorter launch timeline using Amazon eCommerce Ads.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek's wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. www.sizmek.com