ADYOULIKE's native advertising supply side platform (SSP) will use the OpenRTB 2.3 standard protocol to deliver in-feed native content, programmatically integrated into StrikeAd. The inclusion of ADYOULIKE to StrikeAd's native inventory exchanges will open up a new network of publishers, not previously available. As a result, marketers accessing StrikeAd's platform will be able to advance their native advertising reach across mobile devices, while ensuring ads are personalised and highly-targeted. For both companies, the partnership will enable them to expand their global footprint and native reach.
Francis Turner, ADYOULIKE's U.S. MD, said: "Sizmek is a perfect partner for us. It enables brand marketers, agencies, publishers, and trading desks to build and target ads to reach audiences across the globe, connect with the right audiences across channels, both programmatic and direct. Now with this partnership they will have access to more publishers worldwide, using programmatic technology to create highly-targeted in-feed native advertising."
"Native advertising is transforming the digital ecosystem, and this partnership ensures we're at the forefront of this evolution," said Andrew Morsy, Managing Director UK, Sizmek. "By enabling advertisers and agencies to deliver personalised, in-feed native ads across an expansive network of publishers, the partnership will open up a new world of opportunities for targeted, effective, measurable and engaging campaigns."
ADYOULIKE is a global leading in-feed native ad platform. Launched in 2011, it is recognised for being a pioneer in native technology and creating advertising experiences for users that mirror the websites they are visiting. Using its own native supply-side platform (SSP) and native technology platform, the company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE's marketplace.
In November 2016, ADYOULIKE launched the world's first semantic targeting capability for native advertising by integrating IBM's ground-breaking Watson artificial intelligence software with the ADYOULIKE platform. It is now, for the very first time, being used to create better semantic targeting for native advertising.
The fast-growing firm is now operating in more than 18 countries, has 65 employees and received series B funding in October of this year to underwrite its continued international growth. Accolades for ADYOULIKE include: BPI France Excellence, Pass French Tech, The Everline Future 50 and The BIMA Hot 100. ADYOULIKE is a member of the IAB in the UK, US and Europe.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance-and the flexibility to choose solutions that fit their strategies-more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek's wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
More information on StrikeAd by Sizmek
StrikeAd - acquired by Sizmek in 2015 - is the first mobile-specific DSP and works with some of the largest media buyers and brands, offering global scale for mobile inventory across the industry. It enables advertisers to have access to several scalable offerings such as mobile contextual targeting and brand safety (Peer39), seamless trafficking and centralized cost tracking (DSP Connect), as well as Dynamic Creative Optimization (DCO) paired with direct integrations with multiple DMP's and 3rd party data providers (Data Hub).