January 30, 2019
Predicting the popularity of social media content begins shortly after publication, as peak reach typically occurs in about 8 to 12 hours. By looking at the time elapsed from publication and the popularity of the origination site, Peer39’s predictive viral algorithm can forecast which content is about to really take off.
January 9, 2019
This new Sizmek research looks at the marketing activity of automotive brands around Asia and 11 billion auto-related ad impressions, revealing important insights into this exploding marketplace and what it means for your digital strategy.
November 14, 2018
A new survey commissioned by Sizmek of 500+ advertising decision makers shows that the vast majority of global marketers believe that digital growth in advertising has come at the expense of creative quality.
November 5, 2018
For many years, North Dakota Tourism has worked with agency partner Odney and Sizmek to drive tourism using digital marketing. From April to August 2018, North Dakota Tourism ran a combined display and video campaign highly targeted to the interests of its key travel audiences.
October 18, 2018
Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration gives fresh insights into the importance of data self-sufficiency, advanced tools to unlock data, and how partnerships factor into use and illustrate the need for collaborative analysis.
August 22, 2018
Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.
July 20, 2018
As luxury brands continue to make significant investments in the Asia Pacific region, the sector is set to grow from strength to strength. In an unprecedented move, luxury brands are slowly adopting ecommerce too, led by names like Gucci, Louis Vuitton, and others who now have exclusive online stores. Clearly, the future of luxury retail in Asia is omnichannel.
June 16, 2018
Sizmek has been monitoring data on digital ad viewability since 2015, and this is the fourth consecutive year that we have released the China Digital Ad Viewability Benchmark Report. From the analysis and findings in this report, we reveal interesting trends in viewability rates throughout the year.
May 7, 2018
Have you taken the necessary steps to make sure your business is GDPR- compliant? Sizmek has compiled the seven essential steps you need to take to help ensure you are ready before the May 25 deadline.
April 6, 2018
Audi Malaysia worked closely with media agency PHD and Sizmek to craft a dynamic strategy aligned with the user journey and to incorporate A/B testing in both prospecting and retargeting campaigns across car models.
February 20, 2018
Artificial intelligence: Everyone’s talking about it, but what’s real, what’s coming, and what’s just hype? How does AI work? What does it mean for you and your marketing team?
February 2, 2018
Sizmek executed a full-funnel strategy for Mr. Green by executing brand video-on-demand (VOD) and direct response (DR) activity at the same time.
February 2, 2017
Sizmek executed a survey-based insights campaign using its AI- driven media platform to target customers of both Mr. Green and competitors.
November 2, 2017
Sizmek implemented an A/B prospecting test with Premier Inn, splitting the chain’s overall online audience into control and exposed groups. This allowed Sizmek to observe the impact of paid media on new customers compared with a group that was not known to Premier Inn.
October 4, 2017
To break through in the attention economy, turn to Sizmek and Rocket Fuel. Our AI enables you to go beyond simple reach and seek out brand moments. Those authentic connections, created in the ideal context, when receptivity is high, to drive meaningful engagement.
October 3, 2017
Mod Op, the Golf Channel’s creative agency, was tasked with driving excitement and tune-in to The Open Championship. But how do you successfully engage casual golfers and “big event” sports fans online? The team strategized that an unconventional, disruptive ad would create a high-impact experience for consumers and drive tune-in
September 27, 2017
In the competitive electronics industry, launching new products is an important part of a brand’s yearly marketing plan. For the debut of the new Galaxy A phone, the marketing team at Samsung Indonesia knew it needed a fresh way to grab audience attention and interest.
August 29, 2017
Adding Watson’s Discovery Service, which scans news stories every seven minutes, to Sizmek’s AI pairs that data with rich exchange-based media signals.
August 1, 2017
Search Optics was working with a handful of media-buying platforms, but found it was expending a lot of manual effort to achieve outcomes that weren’t always in line with expectations. Furthermore, the agency needed an efficient way to scale campaign management across multiple clients.
July 12, 2017
After nearly 20 years of leadership in rich media, Sizmek has a lot of great advice to offer marketers about running effective campaigns. You can take advantage of our experience by following Sizmek’s Rich Media Best Practices, which we’ve just updated to cover the newest formats, new cross-device considerations, and more.
June 22, 2017
Objectionable content. Fake news. Damaging industry-specific scandals. Not all pages or apps are created equal. You need to make sure that your brand stays safe. With more than a decade of experience, Peer39 put together best practices to help our clients keep their brand safe in a programmatic world.
June 2, 2017
The global retail market will see steady growth over the next few years, and in 2018, worldwide retail sales will increase 5.5 percent to reach $28.3 trillion USD.
June 1, 2017
Natural Delights is an all-natural brand of Medjool dates, grown by the Bard Valley Date Growers Association. Four years ago, Medjool dates were primarily seen as an ingredient item, bought by an older demographic of mostly female consumers for baking. But Natural Delights knew that medjool dates could be more than just an ingredient.
January 30, 2017
Are you using your most powerful resource to get the most out of your campaigns? Before you make another ad buy, make sure you maximize your ROI by putting your first-party data to work for you.
January 12, 2017
How do you get a savvy audience to engage despite a cluttered ad environment? Media agency Forward found the solution in its lively campaign for Telefónica Nicaragua’s Movistar brand. The agency used Sizmek HTML5 VPAID in a campaign that featured interactive buttons to showcase the brand’s benefits, enable users to discover more, and encourage social sharing.
December 13, 2016
Before you make another mobile ad buy, read this important new research report from Sizmek. Advertisers are wasting a lot of ad spend on fraudulent, illegal, unstable, or otherwise low quality apps, and following a few simple recommendations can help save you big bucks. This report will give you a clear understanding of the problem, what it means for advertisers, and what you can do to protect your buy and your brand.
December 1, 2016
Together with its agency, Diamond Merckens Hogan (DMH), American Pet Nutrition came to Sizmek with a challenge. To ensure a successful launch, they needed to reach in-market dog owners and category purchasers who shop at select retailers that carry Supreme Source and quickly drive them to make in-store purchases of Supreme Source.
November 16, 2016
How does your ad performance measure up? Our H1 2016 benchmarks are based on 21 unique formats, more than 2,500 unique unit size combinations, over 1.3 million individual ads, and hundreds of billions of impressions served via the Sizmek platform during the first half of 2016. In this report, you’ll find up-to-date performance metrics by format, vertical, and more to help you assess and improve your digital ad performance.
October 1, 2016
Cree and its agency Baldwin looked to the Sizmek Private Marketplace to drive sales, build brand awareness, and drive quality traffic by leveraging existing audience insights across premium publisher inventory.
October 1, 2016
Sizmek worked with MMGY Kansas City to optimize online campaigns for diverse U.S. properties to increase online hotel bookings and ROAS. Specifically, MMGY Kansas City looked to Sizmek to help capture the avid traveler, whether it’s business or family, and succeed in a crowded online marketplace for travel.
September 1, 2016
The AUDIENCEX team worked with several traditional self-service DSPs to run campaigns, promising clients to evaluate new platforms that can add greater value. By adopting the Sizmek DSP, the AUDIENCEX team aimed to cut down on the time they spent manually managing campaigns while boosting overall performance
August 22, 2016
The Peer39 by Sizmek research team provides an in-depth look at fragmented consumer attention, different types of trends, and how to harness trends for your ad placement so you target the audiences that you want most.
July 13, 2016
Based on extensive research, Peer39 Viewability Targeting offers you new ways to optimize spend and decrease waste in your bid requests. If you want to know how, we’ve compiled a detailed account of the research behind the creation of this powerful new capability in Not all Impressions Are Equal: Investigations Into Pre-Bid Viewability Targeting.
June 1, 2016
It can be difficult for sports betting brands to reach valuable users who attend sports events. Direct deals through sports publications are often expensive and hard to come by. Other marketing activities such as sponsorships often prove a measurement challenge. So Interwetten turned to Sizmek for an alternative.
May 31, 2016
Sizmek worked closely with MediaCom and the marketing team at P&O Cruises on a strategy that would drive more sales and ultimately increase return visits to the P&O Cruises website.
May 25, 2016
One of the largest department store chains in Latin America (85 stores in 17 shopping malls) wanted to increase its sales significantly for a special weekend sale. Because the sale was occurring in such a short timeframe, this retailer needed a concentrated communication plan to build awareness and excitement quickly and reach a high volume of users. The campaign had to both get the word out in conjunction with TV and print, and drive customer engagement and sales throughout the weekend.
March 16, 2016
With a variety of formats to choose from, Sizmek’s comprehensive video solutions have been used to drive engagement, recall, and other key brand metrics for more than 11,000 video campaigns. As an industry pioneer with nearly 20 years of ad serving experience and a G2 Crowd leader in video advertising, Sizmek has put together these game-changing best practice recommendations to help you get the most out of your video campaigns.
January 1, 2016
Pinnacle Foods’ Birds Eye® Voila! is a line of frozen skillet meals that can be prepared in minutes. These meals contain delicious Birds Eye vegetables with lean cuts of meat or seafood, pasta, or rice, seasoned with a variety of flavorful sauces. Birds Eye’s ad agency, Optimedia, chose Sizmek to deliver on Pinnacle’s specific awareness, engagement, and “most important” trial goals.
December 16, 2015
beIN SPORTS is a global network of cable sports channels that caters primarily to soccer fans. The network wanted to maximize viewership for the Copa América South American soccer championships during June and July of 2015. beIN needed the campaign to break through online clutter and engage users when they were busy on mobile devices.
November 9, 2015
Online video advertising has grown tremendously—more than 12 times the spending on it since 2012. BUT—the world of online video advertising has been challenging: You have had to cope with inventory quality, content intelligence, and much more. The Sizmek Video Index takes a close look at video strategies that marketers may not be using to their full potential, such as exploring new video formats, taking greater advantage of video intelligence, and finding ways to extend the life of video ads.
November 9, 2015
How many billion rich media ads failed to serve onto mobile devices? What percentage of advertisers has above-average default rates? The Sizmek Mobile Index reveals answers to these questions and more, providing the industry with a meaningful overview of one of the most important segments of the business. Find out about the global mobile market, the growth in inventory, the changing brand landscape, and the performance of mobile ads when compared to their desktop/laptop counterparts.
November 2, 2015
Morrisons is one of the U.K.’s largest supermarket chains. The company wanted to build measurable awareness for its fresh produce offering, but it also wanted to ensure that its ads were relevant and shown only to users within immediate range of a Morrison’s store. Using Sizmek’s mobile geo-targeting capabilities, the team developed a campaign targeted only to users located within a 15-minute drive of one of Morrison’s 500+ stores in the U.K., ensuring audience relevance.
October 22, 2015
A global designer and manufacturer of smartphones and tablet devices, HTC wanted to drive brand awareness in Turkey for its M9 smartphone – its first major campaign in that market. Working with Sizmek and OmnicomMediaGroup, the advertiser launched its awareness campaign by casting a wide net, with nearly 94 million impressions served, using a run-of-exchange campaign across a range of targeted content segments and various channels to gather performance information at a low cost.
October 16, 2015
Garnier for Men, part of international personal care leader L’Oreal Paris, wanted to raise awareness of its products online and engage users, while also driving sales through e-commerce. Their strategy was to bring an already popular broadcast TV ad featuring famous Thai actor Ananda Everinghm to the digital realm. The twist: Adding interactive elements to the digital video, a first in the Thai market for Garnier for Men.
August 26, 2015
Richards Group cuts waste and boosts mobile performance with Sizmek HTML5. Default ads down by 75%, interaction increases to more than 14%.
July 24, 2015
Sizmek optimizes promotion strategy for the Gary Group, making ads viewable 35% more often. Sizmek also decreases waste and ensures brand-safe ad placements for YouTube series.
May 27, 2015
Drive customers to your brick-and-mortar stores with the power of Sizmek Open Ad Management. It has never been easier to incorporate offline shopping information into your rich media ads to drive in-store purchasing. Sizmek, in partnership with Retailigence, now offers easy access to comprehensive product and store inventory data. You can make your ads even more relevant and engaging by tapping into a database of more than 20 million products available at over 200,000 retail locations.
April 15, 2015
This campaign was designed for a global audience with the ultimate goal of consolidating and strengthening Spain’s image as a top tourist destination. However, TourSpain’s campaign material only consisted of four 20-second spots. A strong and robust tool as needed in order to meet the objectives.
April 1, 2015
INDYCAR turned to Sizmek to help build its overall audience and drive viewership for its race broadcasts on ABC and NBCSN during the 2014 Verizon INDYCAR Series season.
March 31, 2015
Persuading a consumer to switch banks or open a new account means building a relationship over time. BMO Harris wanted to design a campaign that would raise brand awareness and boost consideration of the brand by engaging consumers in ways that are memorable and entertaining
January 27, 2015
A leading U.S. family fashion retailer wanted to build brand awareness, find new customers, and maximize sales during the holiday season.
January 12, 2015
Tips to Boost Engagement. As a pioneer with more than 15 years of rich media experience, Sizmek offers these best practice recommendations to help you get the most out of your rich media campaigns.
October 27, 2014
Warehouse and their media agency, Chalk Social, wanted a way to bring the new looks to as many target consumers as possible. Working with Sizmek, the team ran a highly successful social rich media and display campaign that hit the mark with fashion-savvy women.
October 21, 2014
Rosetta partnered with Sizmek Vantage to deliver specific retargeting messages to the client’s site visitors and e-mail recipients across a multitude of online properties.
October 21, 2014
PokerStars is the world’s largest poker site, and its European Poker Tour (EPT) is the world’s richest and most popular tour of its kind. Since 2004, the EPT has paid out more than €617 million (approximately $773 million USD) in tournament prize pools and hosted successful festivals across Europe.
October 14, 2014
The following report offers tips based on Sizmek data and expertise for how to use these advanced digital features to enhance your luxury campaigns. We also highlight aggregate engagement data from more than 42 luxury brands worldwide running campaigns on Sizmek MDX from January to July of 2014.
September 11, 2014
Masterfoods wanted to play on the idea that everyone has an opinion on their favorite/least favorite flavor, so with the help of MediaCom & Sizmek developed an in-ad voting system campaign across multiple screens to find out the winning and losing flavors.
September 11, 2014
One of the challenges Reprise Media faced was to break through the clutter of general news sites, and the heavy automotive advertising on more targeted car sites. The solution – video enhanced Rich Media.
September 8, 2014
One of Sizmek’s largest CPG clients with a global presence in over 25 markets wanted to verify the quality of their in-stream video campaigns in the United States. Sizmek Verification Suite enabled them to monitor a range of attributes that affect campaign performance
September 8, 2014
Barclaycard launched an epic TV ad to signal a step change for the brand. The TV ad features a wild waterslide ride that takes an office worker from work to home through the city. Barclaycard wanted to challenge the conventions of financial advertising in order to drive brand reappraisal and nudge consideration.
September 8, 2014
Yellow Pages wanted to update its paper-heavy image by reintroducing itself to a new generation of users and highlighting that the Yellow Pages directory can now be found on a wide range of mobile devices.
September 8, 2014
Launched across TV, newspapers, magazines, billboards, airports and online, the campaign was a major multi-channel initiative.
June 25, 2014
Mindshare, with the help of Sizmek, developed just a solution for Dove Men+Care, creating a dynamic campaign that stayed in perfect sync with the action on the field at the tournament and its passionate fans.
June 25, 2014
This advertiser was looking to go beyond standard retargeting to create a more personalized ad experience. In addition to looking for a way to create multiple ad versions on a short time frame, they wanted higher ROI.
June 24, 2014
Online ads have come a long way in the past couple decades and advertisers face more complexity than ever. Added to this is the challenge of ensuring an advertiser’s digital media investment isn’t eroded by fraudulent, malicious, or unintended delivery of impressions – the primary currency of digital media.
June 5, 2014
Advertising fraud is typically done by creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers.
June 1, 2014
Sizmek provided Denny’s agency, Optimedia, with a solution to pay for only impressions delivered in-target and provide measurable results. Sizmek had driven exceptional performance for the agency’s other clients, so the agency wanted to expand the relationship with a new client.
April 9, 2014
ZUJI’s vision was to create a personalized display campaign that would serve up the latest and best ZUJI deals relevant to each consumer’s travel intent – anywhere they browsed on the web. ZUJI engaged Cadreon and Sizmek to develop a data-driven digital remarketing campaign that would achieve its goals.
April 9, 2014
Longtail, the University’s digital agency, came up with an inventive two-part strategy that combined Facebook Connect to grab attention and site visits working in conjunction with the one-on-one retargeting power of Sizmek Dynamic Creative.
April 8, 2014
Vladimi Jones Media planner Chris Baszto has been using the Sizmek platform since 2007 and sees its value at the agency as two-fold. First, it vastly reduces the complexity of managing and trafficking buys – streamlining production through a single system and cutting down on back and forth QA.
April 8, 2014
A large digital agency providing media services for both DMA and nationwide digital advertising programs for thousands of dealerships for a major automaker came to Sizmek to help scale their video business.
April 7, 2014
Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile versus other devices is rising fast. See the infographic here
April 7, 2014
Running up to the all-important Christmas buying season in 2011, electronics giant Samsung wanted to build awareness around its new super-sleek, web-connected Smart TV. With its target audience in the UK being young (25-34) and techforward, mobile was clearly the way to go. Samsung engaged Starcom Mediavest Group and Sizmek to generate a powerful mobile campaign and drive pre-holiday buzz.
April 7, 2014
Always at the edge of creative innovation in advertising, Nissan was looking for a campaign to demonstrate the technical innovations of its newest Qashqai 360 SUV. It wanted to give drivers a feel for the car’s handling by creating a virtual test drive. But the company didn’t stop there. Using Sizmek technology, the company combined driving simulation with interactive gaming in a sophisticated multiscreen campaign that converted a user’s smartphone into a remote PC game controller.
April 7, 2014
Groupon entered the Hong Kong market in early 2011 as one of Asia’s first online group buying portals. The wildly popular couponing solution allows consumers to enjoy heavily discounted premium products and services while enabling merchants and vendors to reach new consumers and sell huge volumes of products through Groupon’s unique group buying model.
April 7, 2014
One of Europe’s largest golf-focused travel companies was looking for an advertising strategy to drive more qualified traffic to its website and improve online ROI. The company engaged Sizmek’s Dynamic Creative to reach their goals and get their online performance back on the green
April 7, 2014
For financial services providers and retail banks with constantly fluctuating offers, rates and promotions, Dynamic Creative can be a lifesaver. It can be used to make frequent creative refreshes and tailor key messages to the audience at hand. It also makes optimization simple for financial companies looking to find the ideal match between message and audience. For Citibank, Dynamic Creative helped cut production time.
April 7, 2014
For many online advertisers and agencies, reach is no longer the big challenge, it’s relevance. Dynamic Creative Optimization (DCO) is one of the most powerful tools available for achieving relevance on a massive scale, giving advertisers the ability to leverage user-level data to deliver targeted and meaningful messages to each consumer And while large-scale personalization and targeting was once prohibitively complex, time-consuming, and costly, today’s DCO solutions make it automated and simple enough to deploy for virtually any campaign – with thousands of ad permutations.
April 7, 2014
Creative optimization is a powerful tool that can potentially revolutionize the way we manage online display however, as with all new technologies, it is still largely misunderstood and misused. The objective of this document is to provide a practical “how-to” guide that can help advertisers and agencies make creative optimization an integral part of their digital campaigns.
April 7, 2014
In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers, including Sizmek, offer a range of products that guarantee the reach that advertisers need in today’s media buying environment. However, creating individual ads that take advantage of user level audience data is time consuming and prohibitively expensive for most brands.
April 1, 2014
This year, we’re looking back over the last five years of Sizmek Benchmarks, picking our best recommendations and highlighting the 2013 trends in the key regions worldwide.