In this episode of Symbiosis, Chief Visionary Nikos Acuña explores how the flow of data in digital ecosystems is similar to how currencies flow through the world. But what does this mean? This flow of data has remarkable implications for a future in which all transactions, experiences, and occurrences will be captured in real-time.
What if you could go beyond merely targeting across devices, and use cross-device data toward automatically optimizing for direct response performance? What if you could tie together the various user profiles from across a consumer’s devices to leverage double, triple, or even quadruple the data to understand which devices are driving conversions for that consumer—and find out why these conversions are happening?
- Verification Requires Independence, But From What? April 26, 2017 Online advertising offers scale and reach, but those benefits also make it impossible for any one marketer to manually monitor where every single ad appears. But whereas the ad server was once the source of truth, new demands have emerged to ensure that ads reach living…
The number of advertisers buying online media without some level of audience targeting attached to the buy is dwindling. At the same time, absolutely no advertiser would ever make a dynamic creative buy without leveraging multiple forms of data for targeting, nor would they leverage programmatic without using several signals for more efficient buying.