WARC publishes a number of respected industry journals that include Admap, Market Leader, the Journal of Advertising Research, and the International Journal of Market Research. They also provide unbiased advertising best practices guidelines, evidence, and insights to advertising and media agencies, research companies, universities, and advertisers.
Marketers tend to use the term “rich media” loosely, in part because its definition changes over time as new formats, channels, and trends shape the technology. “The State of Rich Media” from WARC is authored by Sizmek Director of Product Marketing Jaime Singson. It offers a concise look at the current rich media market, which is expected to grow by more than 25% this year. Among the rich media challenges the report highlights are how to author ads for today’s technology environment and design rich media for omniscreen, for programmatic, and in compliance with the latest industry standards.
Jaime and Product Marketing Manager Mike McNulty wrote the second WARC report, “How to Run an Effective Rich Media Campaign,” which comes out next week. It offers practical guidance for running a successful rich media campaign and provides real-world case studies for illustration.
At Sizmek, we know that creative and compelling formats are vital to creating impressions that inspire. Rich media drives superior engagement, with interaction rates 1.13% higher than standard banners. We’re honored to have been invited to contribute to these explorations of a subject we know so well and which is so important to the success of our clients.