September 5, 2016
Media Targeting and Analytics Innovations Come to Visual Workflow and DCO
New innovations, new features—that’s what the already great Visual Workflow and world-class Sizmek Dynamic Creative provide, this time with integrated media targeting and analytics.
Quickly Integrate Media Targeting Into Your Dynamic Creative Strategy
Your campaigns perform best when they combine targeted media with Dynamic Creative. Now you can traffic sophisticated Dynamic Creative campaigns using targeted media in record time.
In Sizmek MDX-NXT, you can create target audience segments for each of your media-buy tactics, then assign targeting to the placements on your media plan in bulk using the Placement spreadsheet. Many media partners can also pass these targeting parameters dynamically within a single placement tag, creating even more efficiency. From there, assign the Dynamic Creative versions that you want to go to each media targeting audience in the Versions spreadsheet.
Targeted placements work across both programmatic and publisher-direct buys, and can be used in tandem with Sizmek Dynamic Creative audience targeting and serving capabilities.
Shared Dynamic Versions Directly From Preview Mode
Share all or specified versions from Preview Mode, making it easy to review various permutations of any dynamic creative.
Sizmek Analytics Comes to MDX-NXT at the Version Level
Love the results you get with Sizmek DCO? Now you’ll love them even more with delivery and interaction metrics at the version and target audience levels in MDX-NXT.
Don’t miss these other recent innovations in Visual Workflow and DCO:
- Precision Targeting in the Purchase Funnel With Visual Workflow
- Easy-to-Share Audience Segments With Visual Workflow
- Next Generation Dynamic Creative Arrives
Find out more about Sizmek Dynamic Creative and Visual Workflow—contact your account rep or a Sizmek pro here.
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