Automated, efficient, and infinitely targetable, programmatic has become the new norm for online media buying.
But even while its popularity has soared, creative options have remained very limited, leaving advertisers struggling to stand out, engage and generate higher ROI.
Sizmek is changing all that, with Sizmek Programmatic Creative. This groundbreaking suite of full- and self-serve creative capabilities includes rich media and dynamic creative, authoring tools and templates for easy build out, and delivery through DSPs and trading desks. Now, advertisers and media agencies will have the tools to bring unprecedented creativity to programmatic campaigns – for engagement and dynamic personalization that audiences respond to.
Sizmek Programmatic Creative also includes solutions to streamline workflow; centralize data; and collaborate with media, creative, and brand teams. What’s more, advertisers can lower costs and time-to-market simply by using the same rich creative on direct and programmatic buys.
The first offering you can get your hands on is our Rich Media for Programmatic Creative bundle. It packages full-service omnichannel rich media production ad serving and trafficking with Peer39 pre-bid targeting for safety, quality, and content. With it, you’ll produce bold rich media programmatic campaigns incorporating everything from video to social interaction—all with fast turnarounds and a single, predictable budget line item. You can get more information on the bundle here, or simply call your account representative for details.
This is just the beginning of the Sizmek revolution in programmatic. We’ll be launching new Programmatic Creative features and capabilities in the months to come – so get ready to get creative with your programmatic in ways you’ve never been able to before.