May 17, 2017
Create Impressions That Inspire
Over the last few months as I’ve been getting better acquainted with Sizmek, I’ve been thinking a lot about how we can offer the best value for our customers. Advertisers know that data-driven campaigns mean nothing without engaging creative, and vice versa. The challenge is understanding how to bring these two extremely different approaches into a unified set of capabilities.
The new Sizmek is built on the belief that creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. During my many years in this industry, I’ve learned that can be easier said than done. As the number of screens serving as vital consumer touch points continues to grow, so does the complexity of the media plan. You are challenged with the need to optimize across those touch points, while taking data, creative, frequency and more into account, to ensure your messages resonate.
Our particular combination of technology, intelligence, creative solutions, and strategic service empowers our customers to create advertising experiences that cultivate deeper relationships and drive campaign performance around the world. Engage your audiences in unique ways around their interests while distinguishing yourself from the many voices crowding every other moment of their day—this is how you create impressions that inspire. With Sizmek, you gain the insight, knowledge, and ability to do this, to serve the right ads to the right people at exactly the right time.
As I’m taking Sizmek into the next era, data and creative must work in tandem, activated across the entire media plan, to effectively connect brands and audiences and optimize campaigns. I’m dedicated to achieving a balance between analytical and creative thinking, and establishing collaborative relationships with brands and agencies. We are rolling out the powerful new Sizmek Advertising Suite, which integrally transforms the relationship between data, creative, and activation. Plus, we have a number of incredible game-changing products in the works.
I’m looking forward to continuing Sizmek’s tradition of innovation by helping guide the next iteration of our services, where Sizmek is at the core of your media plans, centralizing data and enabling optimization on both a user and creative level.
Our new mantra “impressions that inspire” will serve as a promise to you—with Sizmek, you create impressions that inspire and gain the power to connect with your audiences in ways you never thought possible . . . which in turn, produces extraordinary results.