July 18, 2017

Cool Creative From Mazda, Vodaphone, and UPS


Break through ad clutter and engage your audience’s interest—that’s an advertiser’s mission. Check out how Mazda, Vodaphone, and UPS did it with the smart use of rich media, video with ad selectors, dynamic creative, and attention-getting formats. These cool creative ads caught the eyes of the Sizmek team and, more importantly, these brands’ audiences.

Swipe, Select, and Check Out Mazda’s Sweet Ride in This HTML5 Banner

Advertiser: Mazda

Creative Agency: Pixel & Pixel

Media Agency: MindShare Interaction ES

Market: Spain

Vertical: Auto

Swipes, hotspots, ad selectors—this innovative HTML5 banner for Mazda’s CX5 is so much fun, users don’t even realize it’s an ad anymore. While they’re playing, users can choose their favorite color, take look around the full 360-degree exterior and configure the interior in a multitude of ways, while flipping through the photo gallery and soaking in the different options and amenities. And guess what? This ad was created using Sizmek Ad Builder—no coding needed to make this beauty.


Dance, Dive, Dash—Vodaphone Calls on Spontaneous Scenarios to Engage

Advertiser: Vodafone

Media Agency: Mindshare Spot GR

Creative Agency: Mindshare Spot GR

Market: Greece

Creative Production Tool: HTML5 Workspace

Dash to the airport, dive in the pool, dance all night—with the hair-raising video playing, Vodaphone’s funky ad selectors engages users in a wide range of scenarios to get them to register for its My Account features. The heart-pounding “Run, Boy, Run” soundtrack spurs users to click for more, more, more adrenaline.


UPS DCO Campaign Delivers Simply Wonderful, Optimized Ads

Advertiser: UPS

Creative Agency:  Maxus UK

Media Agency: Maxus UK

Market: United Kingdom

Vertical: Services

Simple and yet so brilliant—UPS’s campaign show how easy it is to test and optimize multiple messages, calls to action, product offers, and other differentiators using dynamic creative. They focused the messaging on small business customers, touting the advertiser’s online shipping tool, international shipping, and flexible delivery options. Some versions also provided discount offers with coupon codes. All versions tested and optimized different imagery and calls to action. The result? Clean, simple, optimized ads for their target audiences.


Find out more about Sizmek Creative by contacting your account rep or a Sizmek pro. Don’t miss a single creative update—sign up for the bimonthly Sizmek Creative newsletter.