July 18, 2017
Cool Creative From Mazda, Vodaphone, and UPS
Break through ad clutter and engage your audience’s interest—that’s an advertiser’s mission. Check out how Mazda, Vodaphone, and UPS did it with the smart use of rich media, video with ad selectors, dynamic creative, and attention-getting formats. These cool creative ads caught the eyes of the Sizmek team and, more importantly, these brands’ audiences.
Swipe, Select, and Check Out Mazda’s Sweet Ride in This HTML5 Banner
Creative Agency: Pixel & Pixel
Media Agency: MindShare Interaction ES
Swipes, hotspots, ad selectors—this innovative HTML5 banner for Mazda’s CX5 is so much fun, users don’t even realize it’s an ad anymore. While they’re playing, users can choose their favorite color, take look around the full 360-degree exterior and configure the interior in a multitude of ways, while flipping through the photo gallery and soaking in the different options and amenities. And guess what? This ad was created using Sizmek Ad Builder—no coding needed to make this beauty.
Dance, Dive, Dash—Vodaphone Calls on Spontaneous Scenarios to Engage
Media Agency: Mindshare Spot GR
Creative Agency: Mindshare Spot GR
Creative Production Tool: HTML5 Workspace
Dash to the airport, dive in the pool, dance all night—with the hair-raising video playing, Vodaphone’s funky ad selectors engages users in a wide range of scenarios to get them to register for its My Account features. The heart-pounding “Run, Boy, Run” soundtrack spurs users to click for more, more, more adrenaline.
UPS DCO Campaign Delivers Simply Wonderful, Optimized Ads
Creative Agency: Maxus UK
Media Agency: Maxus UK
Market: United Kingdom
Simple and yet so brilliant—UPS’s campaign show how easy it is to test and optimize multiple messages, calls to action, product offers, and other differentiators using dynamic creative. They focused the messaging on small business customers, touting the advertiser’s online shipping tool, international shipping, and flexible delivery options. Some versions also provided discount offers with coupon codes. All versions tested and optimized different imagery and calls to action. The result? Clean, simple, optimized ads for their target audiences.