July 25, 2018

Cool Creative From Colgate, University of Southern Australia, and Vodafone


Sizmek

Break through ad clutter and engage your audience—that’s an advertiser’s mission. This month’s featured advertisers have created impressions that inspire using immersive experiences, Sizmek dynamic creative, and more. These cool creative ads caught the attention of the Sizmek team—see what you think!


Colgate Campaign Promotes Bright Smiles and Bright Futures

Media Agency: GroupM Pakistan

Creative Agency: Sizmek

Market: Pakistan

Vertical: Health

“Everyone deserves a future they can smile about.” That’s the idea behind this inspiring Colgate Scholarship campaign. Colgate used Sizmek’s expandable unit with an engaging “quiz” and entry form, then a fourth-party data collection agency aggregated contact info, and scholarship winners were randomly selected from the entries.   

Dynamic Ads Provide a Smart Choice for University of Southern Australia

Media Agency: MEC Interaction AU

Creative Agency: KWP AU

Market: Australia

Vertical: Education

Every student is looking for something different from an online course, so it made sense for The University of Southern Australia to tailor ads to diverse motivators. Sizmek Dynamic Creative made the process streamlined and efficient, optimizing each ad for relevance, alleviating creative burnout, and generating new applications.

Say Hello to This Polite Takeover From Vodafone Wi-Fi

Media Agency: Mindshare Spot GR

Creative Agency: JWT Digital CShop GR

Market: Greece

Vertical: Telcom

Lush videography is perfect for an immersive full-screen takeover, but not at the expense of user experience. Vodafone strikes the right balance with this enticing but respectful video campaign that allows the user to choose to view full-screen and unmute when ready.

View more examples of great creative on the Sizmek Showcase, or these recently featured brands: 

Reach out to your rep or a Sizmek pro any time to make some inspiring impressions of your own.