September 12, 2018

All-screen Optimization Now a Reality With Sizmek’s New Advanced TV


Sizmek

Here’s great news for anyone who has ever attempted to integrate all the various types of TV into their digital media plan. What was once frustrating and time-consuming because of all the various vendors and data sources you had to deal with is now easier for planning, buying, and optimizing for reach and frequency for all TV types across your entire media plan.  


Sizmek, the world’s largest independent advertising delivery platform, now offers Advanced TV Solutions, so you can experience effortless, integrated planning, buying, measurement, and optimization across linear, addressable, and connected TV. With Sizmek Advanced TV, you can:

  • Deliver your message to the biggest screen in the home
  • Precision target the growing advanced TV audience
  • Enhance your reach
  • Simplify every step of the process of integrating all types of TV into your digital plan


Advanced TV is TV’s future. Already, more than 71.6% of all U.S. households are watching their favorite programs through connected TV, smart TVs, and OTT platforms, according to 
eMarketer. For agencies and brands, advanced TV provides an optimal ad environment—your message occupies 100% of the screen, it’s unskippable, and 100% viewable.


Sizmek Advanced TV makes planning and buying across multiple TV types easy, so you can:

  • Enjoy “one-stop-shopping” across all TV types—true cross-screen planning
  • Create comprehensive linear TV plans
  • Combine connected TV planning and ad serving
  • Execute addressable TV planning, including DISH and AI-driven targeting
  • Perform vital TV attribution modeling, including brand lift, conversions, and tune-in


Find out how you can harness the power of AI-powered insights to help you plan, buy, optimize, and seamlessly report across digital, linear, OTT, and connected TV. 
Get the details.