Welcome to the Attention Economy
When in-your-face ads try to get your consumer to buy a burger, car, insurance or any other product, they’re competing for that scarce attention.
Exposure ≠ Attention
Most ads are seen, but ignored. Don’t be ignored by your audience. Capture their attention by reaching them at the moments they are most receptive.
To break through in the attention economy, turn to Sizmek. Our AI enables you to go beyond simple reach and seek out brand moments. Those authentic connections, created in the ideal context, when receptivity is high, to drive meaningful engagement.
Brand Moments are based on:
Consumer Journey: the consumer’s existing relationship with your brand and how far along they are on their purchasing journey may change how you want to tailor your message to them to maximize receptivity.
Engagement Factor: everything from the time of day to age to income levels to interests affect engagement levels. Sizmek will take that into account to serve ads to help you capitalize on receptivity.
Placement Context: where consumers see an ad directly affects how they perceive your brand. Reach consumers with the right message based on the content on the page your ad appears.
The Grass is Greener with Sizmek
Our cutting-edge technology puts the ability to find brand moments at your fingertips through our DSP, or let us handle the heavy lifting through our managed service. With Sizmek, you’ll succeed in the Attention Economy
Predictive Marketing Audiences
We collect over 12,000 audience attributes to build comprehensive, digital consumer profiles. Leveraging machine learning, we then predict the ideal audiences for your brand to reach, which drives engagement and loyalty.
Sizmek has the right connections with the right publishers. Our combination of AI and premium inventory puts your ads on the right sites either with private access, on a private marketplace or through your existing inventory deals.
Don’t let the wrong ad placement tarnish your brand. Our predictive marketing capabilities and premium inventory ensure that your messages are placed on publishers that protect and enhance your brand’s reputation.
Start Capturing Brand Moments with Sizmek Today
Sizmek has the brand tools you need to meet your brand goals across all devices and all channels including display, video, and advanced TV. Our brand offerings are powered by our AI, ensuring your ads are shown when your audience is most receptive.
Select from thousands of our always-on deals, create custom preferred deals or optimize your existing deals to reach premium publisher environments.
Show your ads in stream reaching the right people in the right context through our partnerships with Taboola, TripleLift, Sharethrough, Native Ads, and Yieldmo.
Bid on impressions that meet your brand safety and viewability requirements in fraud-free environments by leveraging IAS pre-bid targeting.
Audience delivery on age, gender, and geography with the option to only pay for in-target impressions, verified by Nielsen or comScore.
Choose your desired viewability rate to any brand campaign and use us or a preferred partner - IAS, Comscore, DoubleVerify or Moat - to verify.
Bring together Sizmek’s AI with IBM Watson’s cognitive technology to buy programmatically at the individual page level based on page sentiment.