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  • The Limits of Workarounds: Apple Continues to Squeeze Browser-based Advertising with ITP 2.1

    The Limits of Workarounds: Apple Continues to Squeeze Browser-based Advertising with ITP 2.1 March 28, 2019 Apple continues to interfere with marketers’ use of browser-based digital advertising through a new set of restrictions coming to their Safari web browser. Their original decision to prevent the creation of third-party cookies created by their Safari browser on…
  • What You Need To Know About Frequency Capping

    Annoying, intrusive, stalker-like adverts are an issue and frequency capping can offer a solution.

  • Programmatic I/O San Francisco

    This industry summit attracts 1,000 – 1,500 marketing executives from top brands, advertising agencies, publishers, media and technology providers.The comprehensive two-day experience at Programmatic I/O includes people’s choice of five learning options on Monday, plus Tuesday’s conference, access to attendee lounges, ample networking opportunities and complimentary refreshments. Sizmek is sponsoring all breakfast, networking and refreshment breaks!

  • Keeping Focus: Transparency in 2019

    By partnering with EMX Digital, Sizmek continues to highlight the importance of transparency, working together to forge a path for transparent business in advertising.

  • 4 Takeaways From The IAB Leadership Summit

    We need to stop focusing on solutions and start focusing on how we actually fix things, and on creating things that better serve our clients.

  • 3 Ways the New Sizmek Forecaster is a Programmatic Game-Changer

    With the new and enhanced Forecaster in new Sizmek DSP, you can analyze inventory across all platforms, including delivery type by budget, pricing, and impressions.

  • Sizmek Hires New Head of Customer Success, ANZ

    March 18, 2019 | Digital Market Asia

    Sizmek, the independent buy-side advertising platform, has appointed Oliver Senior-Leese to the newly created role of Head of Customer Success, ANZ. Mr Senior-Leese is the third senior hire since Sizmek’s APAC General Manager, Peter Hunter joined in November 2018 with a remit to grow Sizmek’s Australian and South East Asian operations. Sizmek has a strong reputation for forming deep partnerships with agencies and brands across ANZ and this newly created senior role is expected to further drive its in-market customer service and support across ANZ.

  • ATS Paris 2019

    Sizmek will be sponsoring ATS Paris 2019, a full day event focusing on challenges and future trends in the programmatic advertising and marketing technology industry. Claude Spasevski, MD Sizmek France, will be speaking at 1pm on a panel titled “The Ad Fraud Conundrum.”

  • CMA to Investigate UK Digital Ad Market

    March 14, 2019 | Warc

    “The Chancellor’s call for the CMA to look into the digital ad market is the first step in a much bigger journey for the industry,” said Paul Wright, General Manager EMEA at Sizmek, a buy-side advertising platform. “A lot needs to be done to build a fairer, more level playing field so that brands can feel confident their ad spend is reaching the right people, in the right way and is not wrapped in a business model that only benefits the silicon valley giants.”

  • Statement Regarding Sizmek’s DSP

    March 13, 2019 | Sizmek

    In keeping with our commitment to transparency — recently private audience segment descriptors within our DSP platform were inadvertently disclosed for a very brief period. This issue was isolated to our DSP and no other areas of our platform. Our response was immediate and included the following (click link).