What Sizmek Thinks About the New Better Ads Standards
- Sizmek
From high-impact programmatic executions to advanced data-driven techniques for viewability and verification, advancements in digital advertising are creating new opportunities for creating connection with audiences every day. But this progress means we need to understand and establish standards to create that connection. The Coalition for Better Ads (CBA) recently undertook a first stab at putting together its initial Better Ads Standards—and it’s created some questions that we’d like to help answer.
