Sizmek Blog

Sizmek Blog

Agile Ads- Not Just for Facebook or Twitter

By: Gino Ferrazzano July 22, 2014

Many brands have embraced the speed, flexibility, and engagement that social advertising provides—but, according to Director of Product Marketing, Jaime Singson, brands could be getting the same kind of agility out of their “regular” advertising. Why isn’t this happening? Archaic processes and acute risk aversion?

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Ads of the Week - July 18th

By: Gino Ferrazzano July 18, 2014

With 25% of time online spent on social media, platforms like Facebook and Twitter must be part of any digital strategy. This week’s top rich media ads were all built with Republic Project by Sizmek's SocialFire and embedded right in social newsfeeds to drive engagement and earned media.

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Sizmek Helps Put the Brakes on HIV/AIDS

By: Gino Ferrazzano July 18, 2014

One of Sizmek’s core values is to pay it forward, which has inspired Sizmek employees around the world to give back to the communities where we operate. Recently, one of our colleagues paid it forward in an extra big way. From June 1-7, Mike Froggatt, principal research analyst in the NYC office, bicycled 545 miles (877 km) from San Francisco to Los Angeles as part of the AIDS Lifecycle Ride to End AIDS.

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Data from comScore or Nielsen now unified

By: Michael Lamb July 15, 2014

We are excited to announce today that users can now view comScore vCE or Nielsen OCR data and ad-serving performance in-line—no need to navigate to other tools. These insights can be viewed for any desktop-delivered ad today.

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Update: Sizmek Product Innovations

By: Gino Ferrazzano July 14, 2014

Our customer’s success is our success. With that in mind, Sizmek constantly innovates and streamlines our products so they not only respond to advertisers’ needs, but anticipate them. In the past few months, we've added a number of modifications and products to help agencies and advertisers.

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Sizmek Ads of the Week - July 11th

By: Gino Ferrazzano July 11, 2014

The Sizmek spotlight is on some fantastic ad creative in the cinema space this week, with interactive units that go way beyond the usual trailer. Hang out with the cast, connect with other fans - these ads take users right into the action. Speaking of which... Action!

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New Direct Response Announcement

By: Gino Ferrazzano July 07, 2014

Not one to stay static, Facebook recently introduced two new direct response (DR) campaign enhancements that will allow marketers to get better results from their campaigns: multi-product ads and updates to custom audiences from a client’s website.

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