Sizmek Blog

Sizmek Blog

New Direct Response Announcement

By: Gino Ferrazzano July 07, 2014

Not one to stay static, Facebook recently introduced two new direct response (DR) campaign enhancements that will allow marketers to get better results from their campaigns: multi-product ads and updates to custom audiences from a client’s website.

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Sizmek Ads of the Week - July 3rd

By: Gino Ferrazzano July 03, 2014

Well of course this week’s favorite ads feature a little bit of World Cup action, but that’s not the only game in town. Try a little shoot-em-up on your smartphone, or play count the interactive touchpoints – either way, you’ll be inspired to create your next great ad!

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Meet Sizmek Sam

By: Gino Ferrazzano June 30, 2014

Online advertising is a part of our everyday life. But just what happens behind the scenes to make those ads come to life? To answer this question, we at Sizmek opted to take a different approach than most ad-tech product videos which are usually full of cartoon animation.

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Sizmek Ads of the Week - June 27th

By: Gino Ferrazzano June 27, 2014

Our favorite ads this week have real character. Samsung, for example, used our face recognition block to transform the user into a gladiator character and explore scenes. Clearasil’s rich ad spins a tale, with back stories on multiple characters. And there are larger-than-life characters like Godzilla and Maleficent in the mix. These ad experiences will inspire you to stardom!

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Sizmek Ads of the Week - June 20th

By: Gino Ferrazzano June 20, 2014

An innovation in the use of real-time dynamic video, this week’s featured campaign came from Heye OMD, which used Sizmek’s innovative technology to fuel World Cup excitement while promoting McDonald’s Big Mac® and its World Cup specialty burgers.

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Sizmek Ads of the Week - June 13th

By: Gino Ferrazzano June 13, 2014

From simple, elegant solutions that blend social media activity with in-stream campaigns to engaging, immersive experiences that convert a 30 second spot into voluntary extended exposure, with Sizmek Video you can do it all. In this 'Ads of the Week - Video Edition,' we highlight just a handful of the endless possibilities.

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