Sizmek Blog

Sizmek Blog

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Too soon to celebrate?

By: Sean Wagner April 02, 2014

This week, the Media Ratings Council (MRC) announced that their advisory against buying media on “viewability” has been lifted.

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What's the value of data when everyone wants it?

By: Alex White April 01, 2014

Today’s marketing industry relies more on data than ever before, which has led to a burgeoning data market. While the lines of who actually owns the data are blurred, it’s crystal clear that everybody wants the data in order to monetize it.

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Stop being so difficult!

By: David Scatterday March 12, 2014

Mobile is out there, all by its lonesome self. This popular industry mindset has led to an ad tech landscape dotted with mobile vendors that address one of the ‘gaps’ in mobile advertising.

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