Audience Suite

Bridge TV and online analysis


Accurate measurement of reach & frequency becomes more pertinent as TV advertisers shift strategy to online channels. The Sizmek Audience Suite helps marketers analyze a combination of GRP and ad performance measurements in a convenient user interface within the Sizmek MDX platform. Clients can populate the Sizmek Audience Suite with data from either Comscore or Nielsen.

Audience Suite has a collection of visualizations which show actionable overlay of GRP and Sizmek’s MRC accredited performance data. Mid-campaign optimizations and client-facing presentations can now feature relevant reach+frequency data that marketers know and trust.

The Sizmek Audience Suite helps marketers analyze a combination of GRP and ad performance measurements in a convenient user interface within the Sizmek MDX platform. Clients can populate the Sizmek Audience Suite with data from either Comscore or Nielsen.

What can I see?

Audience Suite customers set their primary  GRP target groups for each campaign, then navigate directly to a collection of insightful dashboards which show audience composition over time, geographic distribution of audience and site-level specifics. Users can overlay critical Sizmek delivery, performance and engagement data onto the dashboard and export images or Excel files for client presentation.

Audience Suite displays the following:

  • Demographic composition 
  • Geo-demographic heat maps
  • Site level analysis
  • Saturation analysis
  • Reach analysis
  • Sizmek metrics

Are you already a customer of Nielsen or Comscore? Simply add the Audience Suite visualization to your campaigns for quick and meaningful insight. Not currently a Nielsen or Comscore customer? Sizmek can include a new data subscription into your Audience Suite package.

The global presence and scale of Sizmek combined with the brand recognition of both Comscore and Nielsen gives the Sizmek Audience Suite a distinct advantage over other GRP offerings. Sizmek users create the most engaging and effective rich media, video, mobile and dynamic advertisements on the web. Layering GRP onto top-flight creative ensures each impression is impacting the market as you intended.

Audience Suite allows users to work within their primary ad management console for both GRP executional steps and campaign analysis.  

Creative audit can take up to 1 business day. In an event the creative is rejected and feedback is given for revision, we recommend sending creatives at least a week prior to launch. To avoid these rare instances, it’s important that your creative team follow the specs and guidelines and check back regularly for updates. Please keep in mind that creative specs may vary across platforms, publishers and markets. So please consult with your Trading team for additional info that’s not listed below.

Display

Standard
Rich Media & Expandable
Outlook

Mobile

Mobile

Video

Instream
Connected TV

Social

Facebook Exchange (FBX)
Facebook

Native

In-Feed

Audio

Audio
Video

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